FIRST LOOK: MAKE UP FOR EVER’s 200 new Artist Shadow Eyeshadows and Empty Magnetic Palettes


Today I had the opportunity to drop by the MAKE UP FOR EVER Pro Store in Union Square, to try out their new range of over 200 re-formulated eyeshadows. They also released 3 new sizes of their empty magnetic palette, and a series of 3 different plastic eyeshadow carrying cases.

Now, this isn’t one of my traditional reviews. I swatched a little bit and played around with the eyeshadows, but I have not used them on a client yet… so a formal review will be coming later! Here is what I CAN tell you about them:

-There are five different eyeshadow “finishes”: M=Matte, ME=Metal, S=Satin, I=Irridesent, and D=Diamond.

-The shadows are all numbered by groups. For instance, all of the blues begin with 200, all of the pinks begin with 800, and so on and so on.

-So, if you were looking for a diamond-finish blue eyeshadow, you would probably love D-222 (a beautiful color!)

-There is ZERO fall-out from these shadows. I swatched around 50 of them on my hand, and none of them had any trace of crumble – not even the diamond shadows! As we all know, shadows that contain glitter are notorious for fall-out, but there was none with these.

-We are all familiar with the traditional empty metal palette that MAKE UP FOR EVER has carried for a while. They have expanded that range with three new sizes: 18-shadow, 12-shadow, and 4-shadow. These are unique, in that they will have foam dividers that you can insert into them; something the old palette does not have. I also noticed that the new palettes are made from a MUCH more sturdy metal than previous ones, and the cushioning is exquisite on the inside.

I hope you enjoy these cell-phone pictures of the new items, and as usual, post any questions below in the comments!

















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Victor Amos
Editor-In-Chief at Pro Beauty Blog
Victor Amos is an editorial makeup artist and lifestyle editor in New York City. His work has graced the pages of Essence, Elle, Harper's Bazaar, Martha Stewart Brides, Fitness and many more. As a beauty expert, he focuses on educating emerging professionals on the ins-and-outs of the beauty industry. Victor is also a lifestyle editor for World Bride Magazine, where he writes about travel, technology, food, and culture.